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Mom’s Pick Awards

Use the digital award mark.

Recognized products receive authorized digital artwork and permission to use it without charge. There is no annual digital license payment. The permission covers the product and version named in the award record and remains subject to the current record status and the mark guidelines.

Award year and product

State the award year shown in your official record beside the mark. A 2026 decision remains a 2026 award when described later. A new calendar year does not create a new award.

The mark belongs beside the recognized product. It does not convey recognition of every product made by the same brand, and it does not transfer automatically to a new model, formulation or app version.

Available files

The recipient download package includes the approved transparent PNG artwork and available web formats, with the recorded award year and artwork version identified in recipient access. Use the format suited to the placement and preserve the original proportions. A raster image remains a raster image; it should not be described as vector artwork.

Use the supplied full-resolution file for print preparation. Ask a usage question if a production supplier needs a different format; do not trace or redraw the mark into a different design.

Get your files

Verify your authorized email in recipient access, choose the recognized product and open its digital files. The package identifies the award year and the current artwork version. If a link has expired, request another from the access page.

Where it may appear

The mark may appear on the recognized product's website page, packaging, product listing and related promotional materials, provided the product identity is clear and the use follows the guidelines. When a page contains several models, place the mark with the awarded model or add a clear description of the covered model.

For online placements, link the mark or nearby award wording to the public product record so readers can check the details.

Avoid misleading use

Do not change the year, wording, colors or proportions; remove the NPF identity; add an award level; or place the mark where it appears to cover an unrecognized product. Do not describe it as proof of clinical effectiveness, government approval or laboratory testing by NPF.

Product changes

Report significant changes before carrying the mark onto revised packaging or a new product page. A changed product may require a new application, which is free. No payment preserves a mark for a product that no longer matches its award record.

Physical labels

Printed adhesive labels are an optional production service. Purchasing them is not a condition of using authorized digital artwork, and ordering more labels does not expand permission to other products.