For applicants
Find the right category, check eligibility and gather the materials for your product. Our application guide explains what to submit and what happens during review.
A nonprofit program of National Parenting Foundation
Recognition for products made for families.
Mom’s Pick Awards is a nonprofit awards program of the National Parenting Foundation. We review products and resources for children, parents and caregivers through an online application. Apply at any time, at no cost and without sending samples.
Award recipients receive a free digital certificate, approved award seal and public NPF listing.
Applications at a glance
- Apply online. Send product information and supporting documents through the website.
- Open all year. Submit when your materials are ready.
- Free entry. There is no application or review fee.
- About two months. Allow about two months after we confirm that your application is complete.
- Free award benefits. The certificate, digital seal and NPF listing are included for recipients.
Find your next step
For parents and caregivers
Look up an award reference or find a product by name. An official listing identifies the awarded model, year and current status, with the details covered by its award.
Products for family life
Explore ten categories, including mealtime, baby care, travel, play, reading and resources for parents. Each category explains the products we consider and the information needed to review them.
Feeding & Mealtime
Cups, tableware, utensils and accessories for feeding and family meals.
Baby Care
Bathing, changing, grooming and other everyday baby care products.
Nursery & Everyday Routines
Products for organizing the nursery and caring for a baby through the day.
Strollers & Travel
Strollers and accessories for trips with babies and young children.
Carriers & On-the-go
Carriers, wraps, slings and bags for families on the move.
Play & Early Learning
Toys, games and creative activities for play and early learning.
Books & Family Reading
Children’s books and publications for parents and caregivers.
Maternity & Postpartum
Clothing and everyday products for pregnancy, nursing and postpartum care.
Family & Household
Organizers, storage and practical accessories for family life at home.
Apps & Parent Resources
Apps and digital resources that help parents find information and manage routines.
From application to decision
Submit your product
Tell us what your product does and who it is for. Include current instructions, identifying images and documents supporting its important claims.
Confirm your materials
We check the application and contact you if anything is missing. Once the materials are complete, you receive confirmation and an estimated decision date.
Review the application
We consider the product information against our published criteria. The review takes place online using the documents and access you provide.
Receive your result
We notify the applicant of the decision. An awarded product receives its digital files and official listing; other decisions include an explanation and any applicable next step.
Included with your award
Your digital certificate
A downloadable PDF names the awarded product, model or version, year and reference. Its verification link and QR code lead to the official NPF record.
Your award seal
Receive the approved artwork and permission to use it with the awarded product. Digital files and permission are free. State the recorded award year beside the seal.
Your NPF listing
A public listing identifies the product, the award's scope and its current status. Families, retailers and other readers can check it without an account.
Trophies, printed certificates and physical labels are optional purchases, handled separately from the award. Your decision and digital benefits remain the same whether or not you order them.
An award you can look up
The seal identifies an award for a particular product. Check the product name, model or version and year in the official record to see what the award covers.
Our assessment is a review of submitted product information and supporting documents. The review process explains the materials considered and the limits of that assessment.
A National Parenting Foundation program
National Parenting Foundation operates Mom’s Pick Awards and publishes parenting information and family resources through ParentingUSA. The foundation also maintains the public product registry linked to each award.
NPF is a nonprofit corporation registered with the District of Columbia Department of Licensing and Consumer Protection, Corporations Division.
Before you apply
Is there an entry fee?
No. Application and review are free. Award recipients also receive the digital certificate, seal permission and NPF listing at no cost.
Do I send a product sample?
No. Provide product information and supporting documents online. Books and digital resources need authorized access to the content under review.
When can I submit?
At any time of year. There is no annual entry deadline.
How long should I allow?
About two months after we confirm that the application is complete. You can check the estimated decision date through application access.
Must recipients purchase anything?
No. Physical award items are optional. Ordering, canceling or receiving a refund for them has no effect on the award or digital benefits.
Submit your product
Have the product name, version, current instructions and supporting materials ready. Use the checklist to review your information, then complete the online application.