Feeding & Mealtime
Feeding tools, tableware and everyday mealtime products, with clear materials, age ranges, cleaning instructions and use limits.
Mom’s Pick Awards
Find the right product category.
Choose the category that best describes what the product does for its intended users. The category helps match the application to relevant questions and evidence requirements; it does not guarantee a decision.
Each application should identify the product and version being submitted.
Ten categories for family products and resources
Baby Care
Products for everyday cleaning and care. Prepare the current label, ingredients or materials, instructions and relevant warnings.
Nursery & Everyday Routines
Products used in nursery organization and daily care. Specialized sleep, restraint or monitoring uses need a scope check before review.
Strollers & Travel
Strollers, travel accessories and related family products. Model identity, user limits, instructions and compatibility matter.
Carriers & On-the-go
Carriers and carrying aids. Include sizing, intended users, fitting instructions and important use restrictions.
Play & Early Learning
Toys, games and learning materials. Provide the age range, content or play instructions and evidence for specific educational claims.
Books & Family Reading
Children’s books, family reading materials and parent publications. Identify the edition and provide lawful access to the content.
Maternity & Postpartum
Everyday products and resources for pregnancy and postpartum routines. Medical uses and treatment claims require a scope check.
Family & Household
Products supporting a defined family or household task. Explain their purpose, intended users and operating limits.
Apps & Parent Resources
Apps and digital resources for families. Include the version, platform, review access, pricing model and relevant privacy information.
When a product fits more than one category
Select its main use and explain any secondary functions in the application. We can clarify the category during the completeness check.
Do not submit duplicate applications merely to appear in multiple categories. Distinct models or versions should be identified separately when their design, content, materials or function differ.
Check the review scope
Not every product can be reviewed under this program. Medicines, dietary supplements and diagnostic or treatment products are outside the standard scope. Products with specialist or higher-risk uses may need additional scope and evidence checks.
Prepare the relevant documents
All applications need clear product identity and supporting information. The additional materials depend on the category and the claims made.
A book needs content access and edition details; an app needs version and platform information; a stroller needs current instructions and user limits. The evidence guide explains these differences.
Submit the product you want reviewed
Choose the category in the application and identify the model or version. You can change a preselected category before submitting.
The application and review are free. No samples are required.